coca-cola shoot

Here’s a few behind the scenes photos from a shoot day for one of four videos we’re filming for Coca-Cola Refreshments.

Interesting story: In the first photo you can see a crewmember standing on the front bumper of a vehicle. In order to block the sun’s reflection from the windshield as we filmed through it, he had to stand there and hold the black “flag” at the right angle as the car slowly drove through the parking lot.

Stay tuned, we’ll post the videos as soon as they’re all done!

Intro: David

I majored in animation at Savannah College of Art and Design’s Atlanta campus. When it got to be my senior year I had a 3.7 GPA and some awesome student work (I am not biased or anything) to show for my time there. I was a student in one of the best animation programs in the world, but I knew that my education would only carry me so far. I needed a place to learn about how the creative process actually worked. I wanted to gain some experience at a real studio. I wanted to make my work better than it was. What I needed was an internship while I completed school. Then I found The DVI Group, a little studio with big ideas.

In September, I started as an intern. On my first day I remember thinking, “Where are all of the people?” There was all of five people working there. Before the internship I had done my homework. I had browsed thedvigroup.com and perused the work. I thought to myself, “How in the world did this small group of people create all of that great work?” As time went by I learned more about the people and production pipeline at DVI. Then I began to understand. Each and every person at DVI was the best at what they did. More importantly, they really cared about what they were doing. I learned that great work wasn’t necessarily about the amount of crew or artists working on a project. It was about a team of dedicated multi-talented individuals working together to create quality work.

Since the internship I have completed my course work and been hired back as a freelance motion graphics artist at DVI. During my time at SCAD I learned how to create something great, but during my time here at The DVI Group I learned how to make it better.